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Google Cut Off an Online Travel Company and Sent In the Bill Collectors

Skift Take: With parent company Alphabet generating $79 billion in revenue in the first half of 2020, Google is relentlessly rolling out new travel products. Not to mention, it is dictating content-licensing and advertising terms to cash-strapped partners while a pandemic rages. Enough said. — Dennis Schaal Read the Complete Story On Skift

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Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Pictured is the Il Boro Tuscany property in France on August 24, 2019. Trivago is seeing increased demand for drive trips to rural areas. R Boed / Flickr.com Skift Take: Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went […]

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Google Made Advertising Concessions to Travel Partners But They’re Still Angry

Google and some of its advertising partners have clashed over Google’s coronavirus relief efforts. Felice Maranz / Bloomberg Skift Take: Google’s travel ad chief said companies that aren’t seeing enough advertising benefits with Google probably shouldn’t spend as much as they are. Few big travel companies would drop out of Google knowing it might sabotage […]

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Tripadvisor Is a Media Business So Why Did It Unload These 8 Brands?

This November 2004 screenshot shows Booking Buddy’s hotel compare tool. Booking Buddy was one of the brands that Tripadvisor sold to Hopjump in July 2020. PlaceIt by Breezi Skift Take: While other online travel companies, such as Expedia Group, pursued robust media businesses over the years, Tripadvisor neglected it. In turn, it’s now trying to […]

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Hotel Marketers Prepare for the Death of Tracking Cookies

A traveler takes a photo at a temple. JumpStory Skift Take: You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn’t long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. […]

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Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Evening rain is pictured on August 10, 2016 near Schalksmühle, North Rhine-Westphalia, Germany. Trivago thinks Germans will opt for shorter trips to the mountains and coastal areas. Markus Trienke / Flickr.com Skift Take: Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others […]

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Small UK Online Travel Agency Pitchup Feels Dissed by Google on Advertising Relief

Pictured is the Lakeside RV Park in Nevada. Pitchup.com founder and CEO Dan Yates thinks Google’s rhetoric about working closely with small businesses during the coronavirus pandemic ‘doesn’t reconcile with reality.” Pitchup.com Skift Take: Google will make it through the coronavirus firestorm and will be in a relatively strong position on the other side. We […]

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Google Should Stop Bill Collection for First Quarter, 8 Travel Startups Demand

A file photo of tourists gawking at the Karl Marx statue in Trier, Germany. German travel startups called on Google to cease trying to collect on first quarter advertising bills. Michael Probst / Associated Press Skift Take: Google has a huge travel advertising business. If Google’s advertising partners had to hand out tons of refunds […]

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Travel’s Paralysis Will Hurt Google’s Advertising Business in Coming Months

Pictured is a Google office. The company forecasts a difficult second quarter for its advertising business. Associated Press Skift Take: Google’s advertising business slowed in March as the pandemic kicked in globally. The second quarter, which ends in June, could be worse, and travel advertisers doing everything they can to conserve cash will be one […]

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How Travel Brands Are Approaching TV Advertising Now

Hotels.com’s Captain Obvious in its COVID-19 Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.com Skift Take: Most travel brands aren’t doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they’d better be very clever in terms of sensitivities, or […]