Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. Momondo Skift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, … [Read more…]

Here Are Travel’s Big Winners in an Antitrust Crackdown on Big Tech

The federal government is contemplating a regulatory crackdown against Google, Facebook and Amazon. Skift Take: Some are too scared to say so publicly, but much of the travel industry would welcome a diminution of Google’s vast market power. If a U.S. regulatory probe gets going against Big Tech, it is a very open question how … [Read more…]

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Trivago is experimenting with new TV ad concepts, including having its actor spokespeople merely narrate spots instead of appearing in them. Trivago Skift Take: Google is eating the world. When metasearch sites such as Trivago see a strategic benefit in increasing their advertising in Google metasearch, it’s not only enough to make your head spin, … [Read more…]

Beyond Bookings: South Africa’s Travelstart Expands Into Media Space

Visitors play beach tennis and sit beneath parasols on Lagoon beach in Cape Town, South Africa, the kind of travelers Travelstart’s new media hub aims to target. Kevin Sutherland / Bloomberg Skift Take: Brands love an audience, and Travelstart boasts the best online travel booking numbers in Africa. Little wonder this leading online travel agency … [Read more…]

Google’s Travel Services Aren’t a Focus of European Regulators Just Yet

Competition Commissioner Margrethe Vestager, at a press conference March 20, 2019 announcing a fine against Google. European Union Skift Take: Over the last couple of years, rumors have been flying around that the European Union wanted to take a closer look at Google’s travel tools. For now at least, that doesn’t seem to be the … [Read more…]

New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

Skift Take: As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the creative process. — Read the Complete Story On Skift