Hotel Marketers Prepare for the Death of Tracking Cookies

A traveler takes a photo at a temple. JumpStory Skift Take: You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn’t long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. … [Read more…]

Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Evening rain is pictured on August 10, 2016 near Schalksmühle, North Rhine-Westphalia, Germany. Trivago thinks Germans will opt for shorter trips to the mountains and coastal areas. Markus Trienke / Flickr.com Skift Take: Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others … [Read more…]

Small UK Online Travel Agency Pitchup Feels Dissed by Google on Advertising Relief

Pictured is the Lakeside RV Park in Nevada. Pitchup.com founder and CEO Dan Yates thinks Google’s rhetoric about working closely with small businesses during the coronavirus pandemic ‘doesn’t reconcile with reality.” Pitchup.com Skift Take: Google will make it through the coronavirus firestorm and will be in a relatively strong position on the other side. We … [Read more…]

Google Should Stop Bill Collection for First Quarter, 8 Travel Startups Demand

A file photo of tourists gawking at the Karl Marx statue in Trier, Germany. German travel startups called on Google to cease trying to collect on first quarter advertising bills. Michael Probst / Associated Press Skift Take: Google has a huge travel advertising business. If Google’s advertising partners had to hand out tons of refunds … [Read more…]

Travel’s Paralysis Will Hurt Google’s Advertising Business in Coming Months

Pictured is a Google office. The company forecasts a difficult second quarter for its advertising business. Associated Press Skift Take: Google’s advertising business slowed in March as the pandemic kicked in globally. The second quarter, which ends in June, could be worse, and travel advertisers doing everything they can to conserve cash will be one … [Read more…]

How Travel Brands Are Approaching TV Advertising Now

Hotels.com’s Captain Obvious in its COVID-19 Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.com Skift Take: Most travel brands aren’t doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they’d better be very clever in terms of sensitivities, or … [Read more…]

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Skift Take: Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can’t control, including Google’s incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch … [Read more…]

How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the … [Read more…]

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Pictured is a screengrab from a Kayak video about trip-planning. Kayak and OpenTable are highlighting their ties to Booking.com to heighten Booking.com’s appear in the United States. Kayak Skift Take: Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is … [Read more…]

Google Maps Poised to Be an $11 Billion Business in 4 Years

Google Maps rolled out an augmented reality feature. A traveler tries it in Vietnam. Justanothersimian / YouTube Skift Take: When you’re Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn’t making lots of money. … [Read more…]