Moving Beyond Demographics: Data Drives the Future of Travel Advertising

Skift Take: The world is awash in data, but as consumer skepticism about Big Tech is on the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships … [Read more…]

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Take: Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests. — SkiftX Read the Complete Story On Skift

Skift Forum Asia Video: How APAC is Transforming the Global Payments Landscape

Skift Take: Mobile payments are already commonplace in parts of Asia — China particularly — but as travelers adopt these tools, travel companies will need both local expertise and deep technological capabilities to make sure their guests can pay when and how they like. — SkiftX Read the Complete Story On Skift

Hertz Wanted a Cool Website: It Ended Up With a $32 Million Legal Nightmare

A yellow Hertz sign behind a car. The filed a lawsuit against Accenture April 19, 2019. David Welch / Bloomberg Skift Take: It’s kind of amazing how many things went wrong. — Isaac Carey Slim Leather Travel Passport Wallet Holder RFID Blocking ID Card Case Cover US $8.99End Date: Monday May-4-2020 1:55:00 PDTBuy It Now … [Read more…]