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Can Loyalty Points Transform Travel Metasearch? A Japanese Case Study

Line Travel Japan

Line Travel app. The Japanese online travel player aims to differentiate itself by offering loyalty points rewards. Line Travel Japan

Skift Take: Line Travel Japan’s new rewards initiative is a neat, innovative way to upsell online travel agencies, but it represents a whole lot more. It’s a sign of loftier metasearch ambitions to own customers in a fight against common enemies — the lowest-price quandary and the Google behemoth.

— Yixin Ng

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