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Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Pictured is the Il Boro Tuscany property in France on August 24, 2019. Trivago is seeing increased demand for drive trips to rural areas.
R Boed /

Skift Take: Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went silent. If Booking is gaining a bit of market share, it is far from seeing a clear path to recovery as travel demand’s trajectory remains a crapshoot.

— Dennis Schaal

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