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Booking Site Ixigo’s Rail-First Strategy Propels Growth in India

An illustration of how consumers can use the Ixigo trains app to overlay a digital image and discover which train car their ticketed seat is in. Ixigo CEO Aloke Bajpai said the startup he co-founded is now achieving rapid growth. Ixigo

Skift Take: An exclusive first look at Ixigo’s fiscal year financials reveals that the travel price-comparison startup is growing rapidly. Its story suggests how business models that originated in Western markets sometimes need to adapt to local needs to succeed in emerging markets.

— Sean O’Neill

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