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Booking Holdings Empire Tiptoes Toward Quiet Collaboration

Booking Holdings CEO Glenn Fogel photographed in 2017. Fogel has a vision of his conglomerate touching the lives of its users more often than just for a one-off lodging or flight booking. Natasha Miller / Booking Holdings

Skift Take: As Booking Holdings brands try to cross-sell their customers on more products, such as attractions, restaurants, and ground transportation, more companywide collaboration may be inevitable. No brand mergers are in the offing, but signs point toward more coordination.

— Sean O’Neill

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