A Booking.com video shows the Copacabana Beach in Rio de Janeiro. Booking Holdings said it isn’t making fast enough progress in the United States. Booking.com
Skift Take: Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking is pivoting to address shortcomings, realizing finally you can’t keep kicking the can down the road with basically the same strategy.