The signage outside Booking.com headquarters in Amsterdam, the Netherlands. The U.S. Supreme Court on June 30, 2020 ruled 8-1 that Booking.com has the right to trademark its brand. Luca Conti / Flickr.com

Skift Take: There’s no need to tear down the signage. Booking.com can stick with the brand name that it’s been using for about 14 years. The U.S. Supreme Court decision gives the company more protection against pesky startups that might try to tread on its brand.

— Dennis Schaal

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