Visitors play beach tennis and sit beneath parasols on Lagoon beach in Cape Town, South Africa, the kind of travelers Travelstart’s new media hub aims to target. Kevin Sutherland / Bloomberg

Skift Take: Brands love an audience, and Travelstart boasts the best online travel booking numbers in Africa. Little wonder this leading online travel agency has expanded into the media space, offering brands and destination marketing organizations access to its audience. For a fee, of course.

— Richard Holmes

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