Avis is looking to up its game with digital innovations, starting with partnerships. Avis

Skift Take: This week in digital news, we looked at how Avis is stretching beyond the traditional rental car business to offer new digital services, while TripAdvisor began mulling a loyalty strategy to take on giant Google. And we also looked at Eventbrite’s struggles as a public company and what that means for the event tech sector.

— Tom Lowry

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