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Airlines, Hotels and Other Brands Are Tired of Paying Google for Their Own Names

Attendees watch a presentation during a Google Inc. 20th anniversary event in San Francisco, California, U.S. David Paul Morris / Bloomberg

Skift Take: Google risks alienating users if it doesn’t deliver the best results. As it seeks to maximize revenue on search results the “best results” aren’t always what would be best for users.

— Jason Clampet

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