Aireen Omar, deputy group CEO for technology and digital at AirAsia speaking with Skift Airline Weekly Editor Madhu Unnikrishnan at Skift Forum Asia in Singapore on May 27, 2019. Richard Lau / Skift

Skift Take: It’s obvious that executives from Booking, Expedia, and Rakuten are laying odds that AirAsia won’t be very successful in striving to add online travel agency services. Several airlines have already tried and failed at it, although AirAsia seems to be undertaking a much more thoughtful and rigorous approach.

— Dennis Schaal

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