Hotels-Backed Online Search Platform Roomkey Suspends Operations

Roomkey.com, founded by six of the world’s largest hotel companies, suspended its hotel search functions Monday, June 8. Adobe Skift Take: Roomkey.com’s demise (temporary or not) shouldn’t be seen as a sign hotel companies can’t compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive … [Read more…]