Categories
brand marketing content marketing coronavirus covid-19 Digital pivot SkiftX SkiftX Creative Studio travel travel marketing

5 Ways to Successfully Pivot Travel Marketing During Covid-19

Skift Take: In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound. — SkiftX Read the Complete […]

Categories
Coronavirus and Hospitality ctrip Digital edreams Odigeo edreams odigeo group etraveli google hrs Invia Kiwi.com m&a mergers and acquisitions online travel agencies Otravo private equity Startups travel travel startups Travelgenio Travix trip.com group Venture Capital

Trip.com Group’s Acquisition of Travix Hints at Appeal of Smaller Travel Agencies

A view of Schiphol International Airport in Amsterdam, Netherlands in August 2018. Amsterdam-based Travix has been acquired by online travel giant Trip.com Group at a time when many smaller online travel agencies across Europe are looking for mergers and acquisitions. Piroschka van de Wouw / Reuters Skift Take: Smaller online travel agencies try to make […]

Categories
All covid-19 covid-19 travel japan tourism Japan travel travel

Japan may pay half your next trip

In the post-pandemic era, it’s going to take a lot of convincing to get people to feel comfortable enough to board a plane for an international trip. Airlines are spearheading new safety and sanitation measures designed to give travelers peace of mind, but destinations themselves still need to create incentives to visit. Japan might be […]

Categories
All covid-19 Democrats Republicans travel travel survey

Skift survey on summer 2020 travel

In an ideal world, a pandemic would transcend politics. Name any issue you can think of — from immigration to the aesthetic value of garden gnomes — and you’ll probably find a political divide. It’s no surprise, then, that the coronavirus crisis is causing a gaping chasm between Democrats and Republicans, and that extends to […]