How Travel Brands Are Approaching TV Advertising Now

Hotels.com’s Captain Obvious in its COVID-19 Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.comSkift Take: Most travel brands aren’t doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they’d better be very clever in terms of sensitivities, or risk…… Continue reading How Travel Brands Are Approaching TV Advertising Now

Travel Agency MisterFly Slams Airlines for Delayed or Denied Refunds

Nicolas Brumelot, co-founder and president of Misterfly, poses at the Paris headquarters of his online travel agency. Source misterfly MisterFlySkift Take: Everyone in the travel industry is frustrated right now with much of the world frozen up. But Nicolas Brumelot, the co-founder and president of travel startup Misterfly, speaks for many agencies frustrated by alleged…… Continue reading Travel Agency MisterFly Slams Airlines for Delayed or Denied Refunds

Phone data on social distancing

In a world where just about everything is traceable, it does not come as a surprise that Americans’ cell phones are now a great way to track who is self-isolating and social distancing. Unacast, a company that collects and analyzes phone GPS location data, just revealed its “Social Distancing Scoreboard” that shows which residents around…… Continue reading Phone data on social distancing

Virtual field trips to take online

We’ve all been spending a lot of time at home lately, and for some, this new reality is tougher than others. After two weeks you may have already binged every Netflix show that piqued your interest and are desperately looking for new sources of entertainment — especially if you have kids. The Caroline County Public…… Continue reading Virtual field trips to take online