Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Southwest Airlines was ahead of the airline industry so far in 2019 with the highest Net Promoter Score of 71, according to NICE Satmetrix research. Skift Skift Take: Loyal customers may love your product and service, but the goal is to get them to spread the word. Here’s everything you need to know about Net … [Read more…]

Underrated attractions in Egypt

Determined calèche drivers, peering out of carriages that have clearly seen better days, call out offering rides for less than a dollar. Cracked sidewalks require attention. Trash, bobbing up to the shores of the river, lines the streets and alleys and often attracts stray cats in search of a meal. The scenery is a somber … [Read more…]

New aurora borealis spotted by NASA

There’s a new aurora borealis in town, and it’s unlike anything you’ve seen before. Jennifer Briggs, a physics student at Pepperdine University and NASA intern, discovered a new type of aurora borealis in video footage of the sky above Arctic Norway from three years ago. With the assistance of NASA scientists and a satellite, she … [Read more…]