Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy

In July 2019, Trivago moved into a new headquarters in Dusseldorf, Germany, whose main entrance hall is shown here. Trivago Skift Take: Trivago’s incoming CEO Axel Hefer signaled Thursday that the company would change its auctions to appeal more to advertisers. Most promising is how it will now let Booking.com and other advertisers bid for … [Read more…]

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Skift Take: This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies. — Read the Complete Story On Skift