Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

Skift Take: At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach. — Read the Complete Story On Skift

How Smart Buildings Can Help the Tourism Industry be More Responsible and Profitable

Skift Take: Travel brands should be more sustainable, responsible, and inclusive because it’s the right thing to do. But they can also improve the bottom line by taking concrete steps powered by smart building solutions that solve for all these challenges at once. — Read the Complete Story On Skift

Where to go wine tasting in Idaho

When I told a family friend that I was going to Idaho to tour the state’s wine regions, he responded with a snarky quip: “I didn’t know they make potato wine.” After a weekend filled with tastings at nine wineries, I never did find that potato wine. I did, however, get a taste of why … [Read more…]

Kenya’s Tsavo East National Park

If you do a search of where to travel in Kenya, Tsavo East National Park doesn’t appear at the top of the list. But a few months ago, my husband and I chose it over more famous Kenyan game parks, and it was worth the gamble. Tsavo East offers more affordable and intimate game drives, … [Read more…]